Press article
Use "RIOO" in capitals, the one-line description and published figures with attribution. Ask the team to confirm any customer reference before naming it.
The Essence Of Rioo
RIOO Brand Resources: Logo, Colors & Voice
The RIOO brand essentials
Logotype, colors, typography and voice. Everything partners, press and teams need to represent RIOO accurately and consistently.
Brand resources
- 01LogoIndigo & cream wordmarks
- 02ColourPlum, lavender, tart
- 03TypeReckless & Inter
- 04UsageClear space & don’ts
The RIOO way
RIOO stands for a clear idea: property operations and property accounting on one record, built natively on NetSuite. Our brand should feel the same: confident and informed, plain-spoken, warm and precise.
Why does consistent RIOO branding matter?
Consistent RIOO branding matters because buyers often meet RIOO first through a partner deck, a marketplace listing or a press mention rather than our own site. When the name, description and product family are written the same way everywhere, evaluators, search engines and AI assistants all learn the same accurate facts about what RIOO is and does.
Inconsistency has a real cost in a category where architecture is the deciding question. A partner who writes "RIOO integrates with NetSuite" has accidentally described a different kind of product, because RIOO runs natively inside NetSuite rather than syncing with it. A directory listing that calls it "Rioo Property App" splits search results across two names. The guidance on this page exists so every description repeats the same three facts: the name RIOO, the native NetSuite architecture, and the residential and commercial offerings.
Compare
What is the RIOO product family?
The RIOO product family is two offerings built on one platform: RIOO Home for residential portfolios and RIOO Professional for commercial portfolios. Both run on the same five modules inside Oracle NetSuite, so descriptions should name the offering by portfolio type and the module by the job it does.
| Name | What it covers | When to use the name |
|---|---|---|
| RIOO | The platform as a whole | Default in all copy |
| RIOO Home | Residential: multifamily, single-family, student, build-to-rent and similar | When the audience manages homes |
| RIOO Professional | Commercial: office, retail, industrial and mixed-use | When the audience manages commercial space |
| RIOO Management | Properties, units, people and the portfolio structure | Describing setup and records |
| RIOO Finances | Charges, collections, payables and property accounting on the NetSuite GL | Describing accounting |
| RIOO Leasing & Sales | Leads, applications, leases and renewals | Describing the leasing cycle |
| RIOO Maintenance | Requests, work orders, preventive maintenance and vendors | Describing operations |
| RIOO Portals & Mobile | Tenant, owner and staff access | Describing self-service |
How it works
How do you request RIOO brand assets?
You request RIOO brand assets by contacting the RIOO team with your organisation, the intended use and the publication date. The team sends official logo files and usage notes for that purpose, and may ask to review the draft before it is published, especially for co-branded material or partner announcements.
- 01
Tell us the use
Article, partner page, event listing, marketplace profile or sales material, with a link or draft if you have one.
- 02
Receive the files
Official wordmark files in the formats your channel needs, plus the current one-line and long descriptions.
- 03
Check the description
Use the approved wording rather than paraphrasing the architecture or product names.
- 04
Share the draft
For co-branded or partner material, send the draft for a quick factual review.
- 05
Publish and tell us
Send the final link so we can keep descriptions consistent across channels.
Use cases
How do the brand rules apply in common situations?
The RIOO brand rules apply the same way in every channel, but five situations account for most requests: press articles, partner websites, event listings, directory profiles and recruitment posts. Each has a slightly different emphasis, and each should still use the approved name, the native NetSuite description and official files.
Partner website
Describe the relationship exactly as agreed, link to riooapp.com and use the official wordmark at the minimum size or larger.
Event listing
Name the session, the speaker's RIOO title and RIOO Home or RIOO Professional if the talk is portfolio-specific.
Marketplace or directory profile
Use the long description, list the five modules by their RIOO names and keep the category as property management software.
Recruitment post
Describe RIOO as a property management platform built natively on Oracle NetSuite, and avoid figures that are not on riooapp.com.
In detail
Logotype
The official graphic wordmark is lowercase rioo. In written copy, always write RIOO in capitals, never "Rioo" or "the RIOO app."
Keep the logotype clear and legible, with enough space around it to breathe.
Place it on backgrounds with enough contrast.
Don't alter, stretch, recolor or distort it.
Always use the official files.
In detail
Colors
Our palette is calm and pleasing to the eye, anchored by deep RIOO plum and supported by soft pastels and coral accents.
Represent brand colors accurately across every medium.
Use them in harmony and moderation.
Ensure ample contrast for text on color.
Give colors room to breathe with generous white space.
Typography
Headlines use a refined serif. Body copy and interface text use a clean sans-serif.
In detail
Voice
Confident and informed
modern maturity in every word.
Plain and outcome-led
"Rent is due on the 1st."
Engaging and direct
name the real problem.
Human-centric
warm, never cold or purely technical.
Formatting
sentence case for headings and buttons. Buttons start with a verb, such as "Request a demo" or "Renew lease." Uppercase is for eyebrows only.
How it works
Using the RIOO name and marks
- 01
Refer to RIOO correctly
"RIOO," "RIOO Home," "RIOO Professional."
- 02
Describe it accurately
property management built natively on NetSuite.
- 03
Don't imply
partnership, certification or endorsement without written approval.
- 04
Brand toolkit
Compare
How do teams put brand resources into practice?
Putting brand resources into practice comes down to three habits: write RIOO and its product names exactly as listed, describe the platform as built natively on Oracle NetSuite rather than integrated with it, and use only official imagery. The style guide, descriptions and imagery rules below cover the situations writers meet most often.
For partners, journalists and anyone describing RIOO, these conventions keep descriptions accurate:
A safe one-line description: RIOO is a property management platform built natively on Oracle NetSuite, joining property operations and property accounting in one system of record for residential and commercial portfolios.
A longer description: RIOO brings leasing, rent collection, maintenance, resident portals and property accounting together inside NetSuite. Property, unit, tenant and lease records live alongside financial records, so a signed lease creates its charges, collections post to the general ledger and work-order costs land in the right property expense category. RIOO serves residential portfolios through RIOO Home and commercial portfolios through RIOO Professional.
Use official product screenshots only for features that exist, with sample or anonymized data. Conceptual art should never look like a released interface.
| Do | Don't |
|---|---|
| RIOO | Rioo, rioo (in prose), the RIOO app |
| Property management built natively on NetSuite | NetSuite integration, NetSuite plugin |
| RIOO Home (residential), RIOO Professional (commercial) | RIOO Residential Edition (unless confirmed) |
| RIOO Management, RIOO Finances, RIOO Leasing & Sales, RIOO Maintenance, RIOO Portals & Mobile | Invented module names |
| "Supports," "helps," "configurable" | "Guarantees compliance," "eliminates all errors" |
| Dated, defined figures | Undated statistics |
In detail
How should RIOO appear next to Oracle NetSuite?
RIOO should appear next to Oracle NetSuite as a product built natively on it, never as an Oracle product or an Oracle-endorsed solution unless that status has been confirmed in writing. Write "Oracle NetSuite" at first mention and "NetSuite" afterwards, and keep Oracle and NetSuite marks under Oracle's own trademark guidelines.
Correct
"RIOO is a property management system built natively on Oracle NetSuite."
Correct
"RIOO runs inside your NetSuite account, so property transactions post to the NetSuite general ledger."
Avoid
"RIOO by Oracle," "Oracle RIOO" or "NetSuite's property module."
Avoid
using Oracle or NetSuite logos in RIOO material without Oracle's permission.
Partner badges
reference programme status only as currently confirmed.
Who are the RIOO brand resources NOT for?
The RIOO brand resources are not a licence to imply partnership, certification or endorsement. Access to logo files does not make an organisation a RIOO reseller, implementation partner or reference customer, and material that suggests otherwise needs written approval from RIOO before it is published or shared with prospects.
The resources are also not for building look-alike interfaces or mock product screens. Illustrations that resemble a RIOO screen can mislead buyers about features that do not exist. Use official screenshots supplied for the purpose, with anonymised data, and describe only functionality RIOO has confirmed.
By the numbers
Which figures can partners and press quote about RIOO?
Partners and press can quote the RIOO figures published on riooapp.com, attributed to RIOO and described as figures across RIOO customers. Use them exactly as written, with the plus sign where shown, and do not convert them into rankings, market-share claims or growth rates, because those are not part of the published data.
$160M+monthly rent collected
180k+units across the US & Canada
400K+tenants & occupants
650+communities
30+integrations
Checklist
RIOO brand accessibility checklist
- Keep text on colour at a contrast ratio of at least 4.5:1 for body text and 3:1 for large headings, in line with WCAG 2.2 AA.
- Never place the wordmark over busy photography; use a solid or softly blurred background.
- Write alt text that names RIOO and what the image shows, not "logo image".
- Do not rely on colour alone to show status in charts or diagrams; add labels.
- Keep the wordmark large enough to read on mobile, using the minimum size in the brand files.
- Use sentence case for headings and buttons so screen readers and translators handle them cleanly.
Talk to a specialist
See brand resources on your own portfolio.
Everything partners, press and teams need to represent RIOO accurately and consistently.
Can I use the RIOO logo in an article?
Yes. Journalists, analysts and partners can use the RIOO logo in an article about RIOO, provided they use the official files, keep the wordmark unaltered with enough clear space and pair it with an accurate description. Ask the RIOO team for current files rather than copying the logo from a web page or screenshot.
Is it "Rioo" or "RIOO"?
It is RIOO, in capitals, whenever the name appears in written copy, including headlines, captions and alt text. The graphic wordmark is lowercase rioo by design, but that styling applies only to the logo artwork. Avoid "Rioo", "the RIOO app" and other variants, which split search results and confuse readers.
Can partners co-brand?
Partners can co-brand material only with written approval from RIOO for that specific use. Send the draft, the channel and the publication date to the RIOO team, which checks the description, the relationship wording and the logo placement. Approval for one piece does not carry over to other material.
Who do I contact for press?
Press enquiries go to the RIOO team through the contact page; choose the press or media option and include your publication, deadline and questions. The team can confirm facts, supply official logo files and current figures, and arrange interviews where possible.
Can I translate the RIOO description into another language?
Yes. Translate the description, but keep the name RIOO, the product names RIOO Home and RIOO Professional, and the module names in English. Keep the phrase about running natively on Oracle NetSuite accurate in translation, and send the translated text to the RIOO team if it will appear in partner or press material.
Can I use RIOO screenshots in a presentation?
Yes, if they are official screenshots supplied by RIOO and show sample or anonymised data. Do not crop them in a way that suggests features the product does not have, and do not combine them with other vendors' screens. Credit RIOO in the caption and ask the team for current images before a public event.
Related
Related to brand resources
